Actually I never planned to set up an own blog. But as we know, things often change. Which is good. In my case, the reason why I changed my mind is my master thesis, which I'm currently working on. I am writing about Affintiy Group Marketing in the light of Web 2.0 developments. As is (almost) generally known meanwhile, Blogs are part of this "mystic buzzword" Web 2.0. So to speak, this blog is a sort of "playground", where I try to do some research on this field.
Therefore, I will try to post "the state of affairs" regarding my thesis every now and then, mixed up with some insights of daily life. I decided to blog in English simply for international convenience, as well as to keep myself fit - linguistically... ;-) Enjoy!
Welcome | Bienvenue | Bienvenido | Willkommen
Welcome to this - small, but nice - fragment of the huge thing called Web 2.0. I am a Freelancer who just graduated in tourism business studies, a diploma programme at Management Center Innsbruck (university of applied sciences) based in Innsbruck, Austria. Within my masters thesis, I was checking which potenials Social Software offer for the positioning of companies inside scenes and groups, and the generation of competitive advantages.
My blog is some sort of "playground", where I try to figure out the possibilities beeing an active user in the WorldWideWeb. As regards content, it is - in terms of Web 2.0 - a so called "mash-up", mixed up with some insights of my work and daily life. Comments and feedback are always welcome!
My blog is some sort of "playground", where I try to figure out the possibilities beeing an active user in the WorldWideWeb. As regards content, it is - in terms of Web 2.0 - a so called "mash-up", mixed up with some insights of my work and daily life. Comments and feedback are always welcome!
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