Springtime in Austria - I'm lovin it... :-)

Since a couple of days, Austria finds itself in beautiful sunny weather with temperatures above 25°C, colourful flowers, green meadows, and singing birds - absolutely amazing! Especially because it's just some three weeks ago, that we've been freezing and the whole country was covered by a thick layer of snow - just have a look at the two pics, which is the view out of my flat in Innsbruck (21 March/16 April!)...

More springtime pics to be found here...

@ impact07... - marketing trade-fair in Graz

Arrived here in Graz, the capital of Styria (the so called "green heart" of Austria) yesterday with Matthias, a student mate of mine, for visiting the impact07, a trade fair focused on marketing. Beautiful spring-time weather and a charming city frame an interesting event with some very well-known and competent speakers. The two guys on the picture are Gerry Keszler, the man behind famous Life Ball, and Hary Raithofer, former moderator of Ö3's "Wecker", now owner of an advertising agency.

First Blog, First Post...

Actually I never planned to set up an own blog. But as we know, things often change. Which is good. In my case, the reason why I changed my mind is my master thesis, which I'm currently working on. I am writing about Affintiy Group Marketing in the light of Web 2.0 developments. As is (almost) generally known meanwhile, Blogs are part of this "mystic buzzword" Web 2.0. So to speak, this blog is a sort of "playground", where I try to do some research on this field.

Therefore, I will try to post "the state of affairs" regarding my thesis every now and then, mixed up with some insights of daily life. I decided to blog in English simply for international convenience, as well as to keep myself fit - linguistically... ;-) Enjoy!