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Welcome to this - small, but nice - fragment of the huge thing called Web 2.0. I am a Freelancer who just graduated in tourism business studies, a diploma programme at Management Center Innsbruck (university of applied sciences) based in Innsbruck, Austria. Within my masters thesis, I was checking which potenials Social Software offer for the positioning of companies inside scenes and groups, and the generation of competitive advantages.

My blog is some sort of "playground", where I try to figure out the possibilities beeing an active user in the WorldWideWeb. As regards content, it is - in terms of Web 2.0 - a so called "mash-up", mixed up with some insights of my work and daily life. Comments and feedback are always welcome!

Friday 25 May 2007

Web Monday connects...

This week I participated for the second time at a very innovative and interesting event in Innsbruck (which takes place also in other Austrian cities as well as in Germany), the so-called "Web Monday". The Web Monday connects users, developers, founders, entrepreneurs, venture capitalists, researchers, web pioneers, bloggers, podcasters, designers and other folks interested in Web 2.0 topics (in the broadest sense).

It was quite astonishing for me to hear about all the different aspects and opinions, which result from different backgrounds of the participants. Even if future prospects and capabilities of the applications were assesed differently - one thing was clear for everybody: It's a damn interesting topic!

Friday 4 May 2007

New Austrian commercial - your opinion?



Some weeks ago, our national airline Austrian launched it's new ad, which is shown both at TV and in cinemas. Opinions about the campaign differentiate. What do you think about it? - I would be curious to know...

Interesting new business model

Found today at Golem.de, Germany's well-known platform for IT-News...:

Geld verdienen mit Shopping 2.0
Shoppero und Dealjaeger wollen Nutzer beteiligen

Mit Shoppero.com startet Nico Lumma eine neue Social-Commerce-Plattform, auf der Nutzer Produkte empfehlen und bewerten sollen. Zudem können die Inhalte mit so genannten Adgets im eigenen Blog beworben werden, wobei Shoppero seine Nutzer an den Werbeeinnahmen beteiligen will. Um ein ähnliches Konzept erweitert auch Dealjaeger.de seine Plattform und verspricht seinen Nutzern gleich die gesamten Einnahmen.


Read the full article at www.golem.de here.

k.u.k. Hofbeisl zu Ischl's Fan Box