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Welcome to this - small, but nice - fragment of the huge thing called Web 2.0. I am a Freelancer who just graduated in tourism business studies, a diploma programme at Management Center Innsbruck (university of applied sciences) based in Innsbruck, Austria. Within my masters thesis, I was checking which potenials Social Software offer for the positioning of companies inside scenes and groups, and the generation of competitive advantages.

My blog is some sort of "playground", where I try to figure out the possibilities beeing an active user in the WorldWideWeb. As regards content, it is - in terms of Web 2.0 - a so called "mash-up", mixed up with some insights of my work and daily life. Comments and feedback are always welcome!

Saturday 8 December 2007

Thesis now published and online available

Since a couple of days, my master thesis "Affinity Group Marketing facing Web 2.0" is now published and can be downloaded or orderd as hardcopy (ISBN 978-3638852289).
Check out the links or contact me directly, should you be interested in details.

>> See the Abstract
>> Get it as e-Book
>> Order it as Hardcopy

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