Thesis now published and online available

Since a couple of days, my master thesis "Affinity Group Marketing facing Web 2.0" is now published and can be downloaded or orderd as hardcopy (ISBN 978-3638852289).
Check out the links or contact me directly, should you be interested in details.

>> See the Abstract
>> Get it as e-Book
>> Order it as Hardcopy

Mission accomplished (part two)

After a challenging final run and some very enjoyable and
relaxing days, I'm "back to life" and proud to say that every-
thing went fine; my diploma thesis was accepted by MCI,
and I could successfully finish the final diploma examination.

Those interested in my thesis, please don't hesitate to contact
me - I am looking forward to hear from you to exchange some
Web 2.0 experience!

Mission accomplished (part one)

Part one of the mission is accomplished: I handed in my diploma thesis last week. Now let's wait and see for the feedback - it won't be boring meanwhile, as we have to prepare for the final diploma examination, which will take place middle of September...

Web 2.0 in figures

Back on the blogo-stage, right in the middle of writing my thesis, I'd like to provide you with some interesting figures about Web 2.0, which I came across during the last couple of weeks (Yes, I've been working, I was not stretching my belly into the sun...). I'll keep this up to date as soon as new figures arise, so this is gonna be a "post in progress"...:

• 2,5: Percentage of editors from which more than half of Wikipedia's English articles originate from [Wikipedia Germany]
  
• 10: Percentage of people in Germany which have an idea of what Web 2.0 might mean (out of 90% of people, which already heard the term) [SirValUse]
  
• 581: Percentage increase of YouTube's unique audience between February and October 2006 [Nielsen//Netratings]
  
• To be continued...
  

Mahalo Press Release

Human-powered search engine Mahalo.com launches with investors including Sequoia Capital, Elon Musk, News Corp, CBS Corporation and Burda Media.

Wall Street Journal's D Conference (Northern San Diego), May 30th, 2007: Serial entrepreneur Jason McCabe Calacanis today launched Mahalo.com, a human-powered search engine, at the Wall Street Journal's D Conference. The site is currently being launched in Alpha with the Internet's 4,000 most popular search terms completed. The Santa Monica-based company hopes to reach 10,000 search terms by the end of the year. At that point it will enter Beta, and launch shortly thereafter. [...]

Get the full story at Mahalo.com